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The Meaning Of "Kansei"

Kansei Engineering - (Pronounced Can-Say)

KANSEI Is A Japanese Word Which, Roughly Translated, Means: "To Feel Just Right." All Mazda Vehicles Are Manufactured With This Goal In Mind.

Up Until 1992 Mazda Did Not Identify Themselves With Any Sort Of Symbol. The Only Visual Logo That They Used Was This One Shown To The Left. It Was A Simple Display Of The Mazda Name In A Self-Designed Font.

In 1992 Mazda Introduced A New Emblem Which Would Be Used For The Export Market. It Is Supposed To Represent A Sun And A Flame Standing For Heartfelt Passion.

Shortly After Implementation Mazda Had To Alter The Logo Slightly By Rounding Off The Diamond Inside The Ellipse, Because The Previous Emblem Was Somewhat Similar To Renaultís Corporate Logo (In France).

In 1997, Mazda Redesigned The Symbol Once Again. The New Version Shows Off A "V" In The Centre Of An "M". According To Mazda, It Represents Creativity, Flexibility, And Vitality.

Mazda MX-3 Rear Hatch Emblem

Mazda MX-3 Precidia Rear Hatch Sticker

Mazda MX-3 GS Rear Hatch "V6" Emblem

Mazda MX-3 25th Anniversary Edition Front Fender Decal

Eunos Front Hood Emblem

Eunos Presso Rear Hatch Emblem

Autozam Front Hood Emblem

Autozam Rear Hatch Emblem/Decal

AZ-3 Rear Hatch Emblem/Decal

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Last modified: October 25 2007

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