First, a bit of background on our proposed design:
The basic look of the units from the outside will be very similar to the Ford Focus units pictured on www.rallylights.com, but with the low-beams on the outside and the high beams on the inside. Note that these units do not have any outside lenses – the design will allow for the mounting of the readily available GTS headlight covers for those who want them. This will also allow for easy (and relatively cheap) replacement of the covers when (not if!) they become scratched.
The biggest challenge design-wise is the lack of access to the rear of the high-beam lights for aiming adjustments and bulb replacement, and the restrictive space behind the light housing, where the stock mounting bracket resides. This has necessitated the design to have the lights mounted from the front of the unit, with the adjusters accessible from the front. This means that the exterior cover will have to be a separate piece which is bolted or screwed on to the rear housing, and is removed for aiming/adjustment and bulb replacement. Each additional part to the housing increases the cost by 100%, due to the additional mould that has to be made, but there is no way to get around having at least two pieces.
The housings will be made of black, non-weathering ABS plastic, because it is the best material for the job that is readily available in single sheets. The downside to this is that the exterior covers MUST be primed and painted or otherwise protected from the elements, or they will fade/deteriorate rapidly. To make the housings out of a weather-resistant product is not feasible because there are minimum quantity orders required, and I can not afford to pay for all of that material up front.
The housings will bolt in, with no drilling of body parts or cutting of bumpers or fenders required. All that will be required is to unbolt the stock mounting hardware and bolt on the new units.
The lights will be the DOT-approved Hella 90mm H9 DE low beams and FF high beams, and they will plug in directly to your existing wiring with no splicing required. Relays will not be included, as the H9 bulbs are only available in 65W versions anyway, so the stock wiring will be fine. If you really want relays, we can consider adding them to the kit, but the installation will then be somewhat more difficult, but still within the realm of the non-skilled.
Now for the nitty-gritty – what it will cost.
The cost for the lights and wiring is not going to change much regardless of how many units we sell – I figure best case scenario we might get a 5% discount on those parts for a quantity of 20. Same goes for the cost of actually producing the housings – the materials and process cost what they cost.
Where the main variation in price will come is in recovering the pre-production costs of design and mould-making. Remember also that each moulded piece increases this portion of the cost by 100%.
As far as profit margin goes, let’s just say that I will not be retiring on the proceeds from this – most likely, I will be making just enough to buy a set of the lights for myself at cost.
That being said, here is a ROUGH figure for what the complete units as specified above will cost, based on the number of units ordered, and a conservative estimate for the cost of design and mould-making. This is for the bolt-in housings, light units, and direct plug-in wiring harnesses, and does not include shipping, duty or applicable taxes:
- 20 units = $975 Canadian (about $820 US at current exchange rates)
30 units = $875 Canadian (about $735 US)
40 units = $825 Canadian (about $690 US)
50 units = $795 Canadian (about $665 US)
100 units = $735 Canadian (about $615 US)
So – are you up for it?
Bearing in mind the prices above, are there at least 20 people willing to drop that kind of money for the lights? Better yet, 50 people? Whether I go ahead with producing these will be dependent on the level of serious, interested buyers.
I would likely require a significant deposit before we go ahead, because I simply can not afford to go thousands of dollars further into debt based on a “yeah, great idea – do it”. All the costs up till now have been coming out of my pocket from my 9-5 job, and a fair chunk of the pre-production costs will be going on my already stressed credit, even allowing for the deposits.
E-mail or PM me (DON’T reply to this post) if you are seriously interested, and let me know what your maximum price point is based on the estimates above.
Spread the word to as many people as you can, because the only way this will get done is if enough people are interested.
If there is not sufficient response within the next month (by August 15th, 2005), I am going to consider this project a bust…